Marketing Plan Competition Provides Practical Experience Cont...

Developing the plan involved surveying consumers, which the pictured group did at the Florida Aquarium. The projects are due at the end of the semester, and students were given extra credit incentive for the project.  “Quite a number of the group projects are incredible,” said Dr. Braunsberger.

Dr. Braunsberger is the Bank of America Endowed Professor in Business for the 2007-2008 academic year.  The Endowed Professorship promotes partnerships between the university and the local community.